is becoming a prospective MICE tourism destination in
Southeast Asia. MICE tourism means travelling in combination
with attending meetings or conferences.
stands for Meeting, Incentives, Conferences/Congress,
Events/ Exhibition. Destinations in Singapore, Bangkok,
Jakarta and Kuala Lumpur have become familiar with MICE
tourists; therefore they want to discover a new destination
in Southeast Asia such as Vietnam.
view was expressed by an expert from the World Tourism
Organisation at a conference on MICE tourism in Asia
has appeared and developed well over a long period in
the world but is a new kind of tourism in Vietnam, said
Vu The Binh, head of the tourism department of Vietnam
Ceran, a MICE expert of the World Tourism Organisation,
estimated that profits made from MICE tourism are about
five times more than conventional tourism.
is new in Vietnam but the country is viewed as an emerging
star and an attractive destination for tourists from
all over the world,” said Do Quoc Thong from Ho Chi
Minh City’s Tourism Service.
view is substantial. The world situation is developing
in a complicated and unstable way in many countries
globally and in the region, leading to unsafe feelings
to tourists, Vietnam is acknowledged as a friendly and
safe destination in the region,” added Mr Thong.
World Tourism Organisation will help Ho Chi Minh City’s
Tourism Service to set up Convention & Visitor Bureau
to offer all services involved in MICE, said Mr Thong.
Hulton from the International Congress & Convention
Association confirmed, “Vietnam becomes a new and attractive
destination for international tourists in the current
world situation. Moreover, Vietnam is emerging as an
attractive option to organise MICE in the region.” Hanoi
and Ho Chi Minh City have great potential to organise
this sort of tourism.
investment needed for MICE
a great deal of opportunities to develop MICE tourism,
Vietnam is facing difficulties to make use of it. Vietnam
has difficulties in infrastructure and organisation
experience. In particular, Hanoi and Ho Chi Minh City
have yet to have any modern international conference
centres that can compared to those in Thailand, Singapore
develop MICE, Vietnam should not rely on only 3 to 5
star hotels in Hanoi, Ho Chi Minh City and some other
provinces, particularly the number of international
tourists to Vietnam is surging.
also has yet to establish a professional institution
to co-ordinate activities of MICE.
Thong said the image of Vietnamese MICE tourism is partly
promoted after the Vietnam Meeting and Incentive club
has gathered major travel companies, five-star hotels
and the Vietnam Airlines to be its members. However,
shortcomings still remain because tourists lack information
about Vietnam and has yet to develop a marketing strategy
good enough to develop MICE.
needs professional conference organisers (PCO) and the
MICE market need managing separately with other conventional
markets, stressed Mr Thong.
is urgent to found a professional organisation for this
new kind of tourism and call for investment in the construction
of world-standard fair and exhibition centres and international
conference centres. These are important measures to
boost the development of the tourism industry of Vietnam
in the coming years. (Thoi bao kinh te Viet Nam)